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Strategy

The 10/40 Window

The10/40 Window is a term first used by missiologist, Luis Bush, to indicate a rectangular area of North Africa, the Middle East, and Asia between 10 degrees and 40 degrees north latitude.

Over 7000 people groups in the world are considered unreached or least reached, and approximately 6202 of these groups, or 85%, live in this geographic region of the world.

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